Privacy Policy
Effective Date: 01/03/2025
London Balloon Ltd, trading as Party Express London (“Party Express London”, “we”, “our”, or “us”), is committed to safeguarding the privacy of our customers and users. This Privacy Policy outlines how we collect, use, store, disclose, and protect personal data, in compliance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR).
By using our website or otherwise providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein.
- Data Controller
The data controller responsible for your personal data is:
London Balloon Ltd
Trading as: Party Express London
Company Number: 16281750
Email: Info@partyexpresslondon.co.uk
- Personal Data We Collect
We may collect and process the following categories of personal data:
- Full name and payment information
- Contact details (including email address and phone number)
- Demographic information (such as postcode, preferences, and interests)
- Information provided through customer surveys, inquiries, or promotional offers
You are not required to submit personal data to browse our website. However, providing personal data is necessary to access certain services, such as placing orders or receiving specific information.
- Purposes of Data Collection
We collect and use your personal data for the following purposes:
- To process and fulfil orders and payments
- Internal record-keeping and administrative purposes
- To improve our products, services, and user experience
- To send marketing communications and promotional offers (subject to consent)
- To conduct customer feedback and market research
- To personalise content and enhance website functionality
- Marketing Communications
We may use your contact information to send promotional emails or newsletters that we believe may be of interest to you. You may opt out of receiving these communications at any time by clicking the “unsubscribe” link in any email, or by contacting our Customer Services team.
- Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, accounting, or reporting requirements.
Retention periods are defined in accordance with our internal data retention guidelines, and regular audits are conducted to manage risk. We may retain certain personal data beyond the end of our business relationship where legally required, or to prevent fraud, enforce our Terms and Conditions, or resolve disputes.
- Data Security
We implement appropriate technical and organisational measures to ensure the security of your personal data and to prevent unauthorised access, disclosure, alteration, or destruction. These include, but are not limited to:
- Secure servers and encryption protocols
- Access controls and user authentication
- Regular security audits and risk assessments
- Third-Party Services
Some services provided by Party Express London are hosted by third-party vendors. These parties are contractually obligated to protect your data and only process it on our instructions and for specified purposes.
We do not sell, rent, or lease your personal data to any third parties for marketing purposes.
- Cookies
Our website uses cookies to enhance user experience, personalise content, and analyse website traffic. Cookies are small data files stored on your device. We may also use cookies to deliver targeted advertising.
You may choose to accept or decline cookies through your browser settings. Please note that disabling cookies may affect the functionality of the website.
- Third-Party Websites
Our website may contain links to external websites. We do not control and are not responsible for the privacy practices or content of these third-party sites. We encourage users to review the privacy policies of any external websites visited.
- Children’s Privacy
This website is not intended for, nor directed to, individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that such information has been collected without verified parental consent, we will take steps to delete it promptly. If you believe we may have collected information from a child, please contact us immediately.
- Your Rights
Subject to applicable laws, you have the following rights regarding your personal data:
- The right to access your personal data
- The right to rectify inaccuracies
- The right to request erasure (“right to be forgotten”)
- The right to restrict or object to processing
- The right to data portability
- The right to withdraw consent (where processing is based on consent)
You may access or update your account information at any time via your profile settings. For further assistance, please contact our Customer Services team.
- Contact Information
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact:
Customer Services
Email: Info@partyexpresslondon.co.uk
Phone: 02079984160
Party Express London reserves the right to amend this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
